Welcome to My Blog

Hello everybody and welcome to my blog!!!!!

I am a graduate student at American University in Public Communication. This blog is specifically designed for my New Media and Technology class. However, the blog will not be focused on new media only. It will explore the realm of marketing and branding , focusing on unusual, innovative, hip and worth discussing approaches, campaigns, initiatives, etc.

There is so much going on out there right now that consumers are over-saturated with messages and appeals. Research shows that the average consumer receives between 30,000-50,000 ad messages a week and as a result we are prone to effectively block most or all marketing appeals. Thus, marketing pros are racing each other in figuring out creative and engaging ways of grabbing consumers’ attention. This blog will be dedicated to those who do not do business as usual but develop exciting and insightful ways to reach out to the public.

I hope you have fun with my blog and I welcome comments and feedback.

Yours truly,

ILINA